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Agenda and Speakers

Innovators in Coastal Tourism Symposium
January 20-22, 2010

Bechtel Conference Center at Encina Hall
Stanford University
616 Serra Street
Stanford, CA 94305-6055

The schedule for this 3-day symposium is, at the moment, as follows. It is anticipated there will be some final modifications, but the main structure will remain the same. It will be followed by an optional Sustainable San Francisco Charter Club Trip which will highlight San Francisco’s innovations in energy, local/slow and organic foods, ocean fisheries, green hotels, alternative transportation, and other fields.

Wednesday, January 20:

Noon – 5 pm:  Registration
5 – 6 pm: Opening Reception
6- 9 pm: Opening Dinner & Plenary Session: “Residential & Resort Tourism on Costa Rica’s Pacific Coast”

  • Dr. William H. Durham, CREST Co-Director and Professor of Anthropology, Stanford University, Welcoming remarks
  • Dr. Martha Honey, CREST Co-Director, Washington, DC, Introductory remarks on film and CREST’s coastal tourism research project
  • Premier showing of new CREST film on coastal tourism in Costa Rica: “Faces of Coastal Tourism: How Resort & Cruise Tourism are vying with Ecotourism on Costa Rica’s Pacific Coast” (working title) The film draws upon findings of a 2 year CREST research project of tourism on Costa Rica’s Pacific coast
  • Panel Discussion (with audience participation):
  • Martha Honey, Moderator
  • Peter Jordan and Charlene Music, filmmakers
  • Manuel Ardon, Operations Senior Director, Peninsula Papagayo/Four Seasons Resort
  • Lawrence Pratt, INCAE Business School, Costa Rica and CREST consultant (invited)

Thursday, January 21:

9:00 – 10:30: Plenary: Innovative Business in a Time of Crisis

  • Dr. William Barnett, Director, Center for Global Business, Stanford Graduate School of Business, “Pragmatism or Greenwashing? Ideological Competition in Coastal Tourism”
  • David Butterfield, founder and President, The Trust for Sustainable Development,  Vancouver, Canada and Scottsdale, Arizona; former Chairman, Loreto Bay Company,  “Practical Lessons from the Loreto Bay Company and Other  Experiments with Sustainability”

10:30 – 10:45: Coffee Break

10:45 – 12:15: 2 concurrent workshops

Workshop 1: Innovative Green Finance: #1

  • Dr. William Barnett, Director, Center for Global Business, Stanford Graduate School of Business (Moderator)
  • Jorge de Vicente, Inter-American Development Bank (IDB), “Sustainability Scorecard: A Tool for Tourism Lending”
  • Dan Berrien, Canopy Development and CREST consultant, SIFT (Sustainable Investment and Finance in Tourism) Network
  • Marie de Longcamp, WWF USA, conservation finance (invited)

Workshop 2: Architecture: Sustainable Sighting, Design and Construction
Organized by Mithun Architects

12:30 – 2:00: Lunch (with Caribbean theme) & Plenary Session: A Conversation with Chris Blackwell and Jason Henzell, Outpost Resorts, Jamaica

  • Led by Brook Wilkinson, travel journalist

2:15 – 3:45: 2 concurrent workshops

Workshop 3: Innovative Green Finance #2

  • Mark Spalding, Ocean Foundation, Moderator
  • Lisa Galley, Galley Eco Capital
  • Jesse Thompson or Peter White, Johnson Controls/Clinton Global Initiative
  • CitiBank (TBD) or Peter Liu, New Resources Bank (TBD)

Workshop 4: Responsible Coastal and Marine Recreation

  • Bill Eichbaum, Vice President, Oceans Program, WWF, Moderator
  • Joao de Macedo, Save the Waves, “Surfing and Sustainable Coastal Development”
  • Jess Ponting, San Diego State University, “San Diego’s Green Marina and Other Good  Coastal Recreational Practices”
  • Terry Gibson, Sustainable Salt Water Fishing   

3:45 – 4:00: Coffee Break

4:00 – 5:30: 2 concurrent workshops

Workshop 5: Community Engagement

  • Mark Spalding, Moderator and possible presenter
  • David Leventhal, CEO, Playa Viva, Mexico
  • Maria Barquero (invited), Punta Islita, Costa Rica
  • Manuel Ardon, Operations Senior Director, Peninsula Papagayo/Four Season
  • Deborah Szekely, CEO,Rancho La Puerta Spa, Mexico

Workshop 6: Good Practices through Certification

  • Martha Honey, CREST, Moderator
  • Ronald Sanabria, Sustainable Tourism Director, Rainforest Alliance, “Best Practices Training”
  • Linda Chipperfield, Vice President for Marketing, Green Seal
  • Guido Bauer, CEO, Green Globe
  • Dr. Kelly Bricker, Chair of Board, Sustainable Tourism Council (invited)

5:30 – 7:00 Cocktail reception

7:00 -- 9:00: Dinner & Plenary Speakers

  • Presenter and Moderator: Margaret (“Meg”) Caldwell, Executive Director, Center for Ocean Solutions and Sr. Lecturer in Law, Stanford University and former Chair, California Coastal Commission, remarks on “Challenges for Coastal Tourism in California” (invited)
  • Keynote Speaker: Dr. Sylvia Earle, Ocean Explorer, “Impacts of Coastal and Marine Tourism on Ocean Ecosystems”

Friday, January 22:

9:00 – 10:30: Plenary Session: Climate Change and Coastal Tourism Development

  • Moderator [TBD]
  • Dr. Chris Field, founding Director, Carnegie Institution's Department of Global Ecology; Professor of Biology and Environmental Earth System Science, Stanford University; member of the Intergovernmental Panel on Climate Change (IPCC). “Impacts of Climate Change on Coastal and Marine Ecosystems” (invited)
  • Dr. Walter Vergara, Climate Change expert and Lead Engineer, Latin America Environment Department, World Bank, “Innovative Coastal and Marine Responses to Climate Change”
  • Dr. Murray Simpson, CEO of the Caribsave Partnership and Sr. Research Associate, University of London Center for the Environment, “Caribsave Network on Climate Change”

10:30 – 10:45: Coffee Break

10:45 – 12:15: 2 concurrent workshops

Workshop 7:  Consumer Demand for Alternative Models of Coastal Tourism

  • Dr. William Durham, CREST Co-Director and Professor of Anthropology, Stanford University, Moderator
  • Richard Kiy, President, International Community Foundation, “U.S. Retirement Trends in Mexican Coastal Communities”
  • Dr. Pat Tierney, University of California, San Francisco, “Consumer Trends”
  • Jonathan Tourtellot, Director, Geotourism, National Geographic, “Geotourism Consumer Surveys and Destination Surveys “

Workshop 8: Innovative Models

  • Moderator [TBD]
  • Roger Lang, CEO, Sun Ranch, Montana, Moderator
  • David Sklar, CEO and visionary behind Star Island Resort, The Bahamas
  • Alphy Johnson, Candela Hotels, Seattle

12:30 – 2:00: Lunch & Plenary Session: Creating Sustainable Destinations

  • Presenter and Moderator: Jonathan Tourtellot, “Why Destination Management is Important”
  • Keynote Speaker: Dr. David Orr, Green design expert, Oberlin College, “Destination Planning: Greening Oberlin Town & Gown”

2:15 – 3:45:  Plenary: Lessons Ecotourism Holds for Large Coastal Resorts
A conversation between big and small coastal properties

  • Moderator: Rich Franko, Mithun Architects (invited)
  • Big coastal/island resorts:
    • David Jerome, Senior Vice President, Corporate Responsibility, IHG
    • Eileen Donnelly, Group Sustainability Manager, Virgin Group
    • Representative, Kimpton [TBD]
    • Representative, Sandals (invited)
  • Small coastal resorts:
    • Belize ecolodge (TBD)
    • Glenn Jampol, Arenas del Mar, Costa Rica (invited)
  • TBD

3:45 – 4:00: Coffee break

4:00 – 5:30: Closing Plenary: Challenges of Coastal Tourism in Mexico
Panel discussion on challenges and innovations in Mexico. Announcement of next symposium in Mexico, including working committee and possible venue.

  • Richard Cudney, Packard Foundation, Moderator
  • Vicente Ferreyra, Sustainable Tourism Coordinator,  WWF, Mexico
  • Gaston Luken, Urbi Desarollos, Mexico (invited)
  • Pablo Sanchez Navarjo, Grupo Questro
  • Ing. Robles, Sustainable Northwest

5:30 – 6:30: Closing cocktails hosted by Mexican delegation

Revised: 1/4/10